Arieta is a confident, charismatic creative with a strong presence and a background that blends fashion, beauty, and storytelling. With years of experience working in brand marketing and PR with major global brands—from Rihanna campaigns to high-profile beauty launches—she brings authenticity, energy, and style to every project. Equally comfortable in front of the camera or commanding a room, Arieta embodies midlife power with a rebellious edge. London-born, Nigerian by origin and now Malmö-based, she’s a global citizen and a natural connector with a rich, international outlook and a love for storytelling through movement, fashion, and lived experience.